Built forPipedrive·Pay 700+ Solution Partners on closed-won — not click-through.·See the playbook →
Partner Marketing Platform

Pipedrive, scale solution partners with confidence.

Track every Pipedrive Solution Partner-influenced deal end-to-end. Multi-touch attribution. Milestone-based commissions. CRM-native sync.

Built for the way agencies and consultants close mid-market revenue.
Book the Pipedrive walkthroughSee the HubSpot playbook
Trusted by partner-led B2B teams

 The best CRM partner programs grow faster with Everflow

Your platform for solution partner performance

Directly Manage Solution Partners
Give every Pipedrive consultant and agency a portal to see referred deals, attribution, and milestone payouts.
Track Every Partner-Sourced Deal
Measure pipeline the same way across solution partners, marketplace apps, referrals, and inbound direct.
Scale Consultants & Agencies
Onboard 700+ Pipedrive Solution Partners, route deals to top performers, and measure their full pipeline value.
Multi-Touch Attribution
Reports on which partners influenced contract, expansion, and renewal — closed-won, not click-through.

How do you want to scale Pipedrive pipeline?

Solution Partners
Analytics
Referrals
Media Buying
Track Ongoing Revenue From Solution Partners
Pipedrive consultants deliver far more value than a single demo booking. Measure the 30-70% of pipeline that solution partners influence across initial contract, seat expansion, and renewal.
Optimize With Reporting Transparency
Understand the exact Solution Partners that close your highest-ACV deals, and the consultants whose deals churn. Use the insights to help partners scale win-win pipeline and prune relationships that cost them time and money.
Amplify With Milestone Payments
Pay solution partners and consultants compliantly with Everflow Pay. Set custom payouts on Pipedrive milestones — proposal sent, contract signed, ARR threshold, expansion seat — and reward partners closing the highest-LTV customers.
Find New Relevant Affiliates
Our curated marketplace lets you quickly connect to super affiliates (with more data transparency) and to affiliates specializing in hard-to-find promotional types like email, media-buying and connected TV.
Recruit Your Happiest Customers
The fastest win for most partner programs is onboarding the referral partners that know your offering the best - your happy customers. Everyone has a social platform these days and their warm words of trust can win loyal customers like no other channnel.
Automate Communications To Activate Referrals
Make the process for non-affiliates to promote you as easy as possible. Use our Communication Hub to craft welcome emails, send new partners all of the details and tracking links for them to start promoting (without logging into their dashboard), and inspire them to action with special promotions and updates on the success of their efforts.
Pay Out On Customer Stages  
For lead-based offers and B2B offers, you can massively improve your results by paying out on customer stages. Use our integrations with HubSpot and Salesforce to have attribution on MQLs, SQLs, Opportunities, and Customer stages. Use that stage data to pay your partners more when leads become opportunities and customers - ensuring your best partners are making more money and can scale their promotions further. When we switched to stage-based payouts, customers from our referral program grew 70.7% YoY.
Go Farther With Strategic Partnerships
With an effective referral program in place and an enticing payout structure you can keep expanding out your partnership base. Recruit strategic partners that integrate with your products, agencies that implement and grow with you, and symbiotic companies that can cross-promote you across their website and newsletters.

We've found in our promotions that paying referral fees to agencies massively accelerates their ability to refer business. They now can make money selling their services and from referring customers to you, which significantly helps their margins and how much time they can devote to promoting their services.

Connect with Pipedrive Solution Partners

View the Solution Partner directory

Scale quickly with Pipedrive-native partner data

Connect Pipedrive CRM data
Sync deals, stages, owners, and revenue events from Pipedrive in real time. Attribute every closed-won opportunity back to the Solution Partner that sourced it.

Two-way sync with native Pipedrive automations.
Integrate Pipedrive, Salesforce, HubSpot, Slack
Native integrations for your full revenue stack — CRM, marketing automation, partner directories, accounting, and Slack alerts to partner managers.
Pipe in Pipedrive deal events via API
Everflow was built API-first. Push every deal stage change, expansion, and renewal event from Pipedrive into partner attribution and partner payouts.
Automate partner commissions on closed-won
Trigger payouts the moment Pipedrive marks a deal won. Auto-tier consultants by ARR, claw back on churn, and settle in any currency.
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B2B SaaS partner leaders, on Everflow

“We needed milestone-based payouts that synced cleanly with our CRM. Everflow shipped it. Year one, partner-attributed ARR was up 70%.”
VP Partnerships
Public B2B SaaS

Walk the HubSpot → Pipedrive playbook in 5 minutes.

Interactive playbook

Walk the HubSpot → Pipedrive playbook in 5 minutes.

How an agency-driven CRM partner program scaled to 700+ solution partners with milestone commissioning.

Open the playbook →

Drive partner-attributed pipeline from new and existing Pipedrive partners.

A platform for managing every Solution Partner relationship, tracking pipeline from agency-influenced deal through expansion, and proving ROI for the channel — straight from Pipedrive data.
Book the Pipedrive walkthrough
Attribute Recurring Revenue
Partners deliver far more than customers: They provide trust and context with each click, leading to users who buy more often, subscribe, and upgrade.
Expand With Relevant Affiliates
The marketplace makes it easy to find new affiliates that diversify your program, provide new opportunities, and reach untapped user bases.
Scale Your Best Placements
Transparent analytics allow you to go deeper with each partner to see their best-performing traffic sources, and work with them to pause under-performing placements.

Pipedrive partner-program action plans

Solution Partner Action Plan
Scope your Pipedrive Solution Partner program, set milestone-based commissions, recruit certified consultants, and prove channel ROI in quarter one.
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Agency & Consultant Action Plan
Implement a platform to track lead journey from initial form events through approvals, analyze granular data, and manage all of your lead generation campaigns.
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Implementation Partner Action Plan
Start tracking all partnerships, attribute engagement, pipeline, retention and partner-led expansion, and execute powerful reports that prove the ROI from partnerships.
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Take Pipedrive's partner program to the next level.

Unlock the full potential of your marketing efforts with a platform for managing every relationship, performance tracking that captures every point of revenue generation, and analytics to make smarter decisions to keep scaling revenue.

Book the Pipedrive walkthrough